One thing that all businesses tend to have in common, whether they are big or small, is that they require a lot of daily focus. This is especially the case when it comes to marketing because that is essential for a company’s success so that it can ultimately turn a profit. Yet another thing that a lot businesses have in common is the need to stick to a pretty firm budget. Therefore, the people who run them are always looking for inexpensive ways to promote the product or service that they have to offer. You can find some affordable and successful internet marketing strategies on money-plans.com for your small business.
Do you have a small business and you’re looking for some inexpensive and effective marketing tactics for your company? If so, look no further. All of the ones that we have listed have not only been proven to work, but they’re also totally free.
Have a website. Although you definitely want to have a Facebook fan page and Twitter account, you also need to make sure that you have your own website up in cyberspace too. Make sure that your layout is modern and clean, that your blog content is updated on a weekly basis, that your contact information (including phone number, email and mail addresses) is easy to find and that you feature some interactive content (such as video blogs) from time to time.
Send out newsletters. While a lot of people think that thanks to social media platforms such as Facebook and Twitter, sending newsletters to customers and clients’ email addresses are not necessary, that actually couldn’t be further from the truth. Using a free newsletter service such as MailChimp is a wonderful way to develop a database, to keep your customers informed of what’s happening on a monthly basis and it’s also a great way to offer coupons and giveaways. subscribers interested in photography and send out regular newsletters with updates about your site, tips for taking great photos, and exclusive discounts or promotions.
Use a photo-sharing site. They say that a picture is worth a thousand words. That’s one of the reasons why photo-sharing websites are so popular. If you want to provide people with a good visual of what your company is all about, open up an account on Pinterest, Instagram, Flickr and Photobucket. It’s a good way for loyal customers to refer you to some of their friends and for prospective customers to see what you have to offer.
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Get on community calendars. One advantage that you have as a small business owner is that when it comes to the local radio stations and newspapers in your area, you can use their community calendars to promote some of your upcoming events free of charge. Just make sure to have a professional press release ready and to send it to the proper contacts 6-8 weeks before your event.
Put yourself on Google Places and Google Plus. There are many online places where businesses can list themselves, also for free. Two really popular ones are Google Places and Google Plus. It makes it easier for people to find you when they are searching for businesses within their area online. Also, don’t forget to get listed on the various business directories that are on the internet too. Some of the really popular ones include Bing, LinkedIn, Merchant Circle and Foursquare that receive quite a bit of traffic. They’re easy to sign up for and it doesn’t cost you a dime to do it, so definitely put it on your list of marketing things to do.
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